At this point, Wi-Fi is basically a human necessity.
In fact, Wi-Fi has become so important that most people wouldn’t hesitate to throw it into Maslow’s first tier of needs. You know … along with food, water, shelter, and sleep.
And even so, many others would go a step further to put Wi-Fi before those very basic needs. You can go a day without food and water, but over 60% of people refuse to go a day without Wi-Fi. (someone should probably let Maslow know we need another Hierarchy of Needs)
In fact, this specific need is so “necessary” that Cisco says the total number of public Wi-Fi hotspots will grow to 432.5 million by 2020.
However, this all goes well beyond the need to access Instagram as you wait in line for that Cinnamon Dulce Latte at Starbucks in the morning. Having a solid wireless solution is a key component of running an efficient business, and here are three reasons why.
For your customers
Believe it or not, 62% of businesses say that customers spend more time in their facility because they offer free wireless access. And over half of these businesses claim that customers even spend more money because of it.
Like we said, Wi-Fi has become a very basic human need. And if humans get this need for free as they wait for food at a local restaurant or as they wait to be called on at the dentist, it’s much more likely that customer experience will be a satisfactory one.
For your employees
Wi-Fi has even trumped coffee at this point. According to Iconic Displays, 75% of people say they’d pick a week without coffee over a week without Wi-Fi. And that’s saying something.
Now imagine if these “people” are also your employees.
If your employees go without Wi-Fi or if they have an inadequate Wi-Fi connection, how satisfied do you think they’d be with their jobs? But satisfaction isn’t the only thing to consider here. Think about how much more difficult it would be for employees to complete everyday tasks if they suffer from a less-than-acceptable Wi-Fi signal? Productivity and morale will both take a beating.
For your competition
Considering the benefits of having a solid wireless solution both for your customers and your employees, think of what will happen in terms of your competition …
You already have happier customers who stay longer and buy more. And now you have more satisfied employees who can do more and stay productive for longer.
Ultimately, this spells out a greater competitive edge. And all thanks to a simple technology solution that most people consider an everyday need. Nothing fancy. Nothing super modern. Just a reliable wireless solution that blankets every square inch of your business in unbreakable coverage.
If you’d like to learn more about the benefits of a solid wireless solution or if you’d like to improve your current connectivity coverage, give us a call or send us a message today. We’d love to rethink your office Wi-Fi with wireless access points.